geruza digital

An analogical complement applied to a physical business. The business is not replaced by a digital product or service, but is kept in its original state.

The digital layer is necessary to adapt brands to current trends: the business can be redefined, its vision/mission changed, its products remodelled and new products created through the use of tools existing on the networks.

Adding the digital layer makes it very likely for the business model to change, and thanks to the new parameters of performance and efficiency it may achieve greater market shares, but the basic physical elements do not vary.

Skype is a clear example of digital capacities: a communication software that substitutes the telephone, making calls possible.