“To be a European benchmark, as a public institution, for the competitive transformation of the business fabric”.
“To support, promote and contribute to the competitive improvement of Basque companies, thereby collaborating with generating wealth in the Basque country and improving the well-being of its citizens by means of sustainable human development, within the scope of the Basque Government Economic Promotion Policy”.
Efficiency, effectiveness and social profitability.
Total dedication, good faith and exemplarity.
Austerity and honesty.
Transparency, accessibility and confidentiality.
Citizen participation and cooperation.
Ethics, responsibility and collaboration.