Europeana Creative has launched a platform to bring the most famous European heritage paintings entertainingly closer, with a tool that allows you to recreate their scenes and share them on social networks. The initiative is available online, but is also open to use by museums and tourist offices.
Sometimes a scene in everyday life happens to reminds you of a classical painting, a reunion of friends around a table looks like The Last Supper by Leonardo da Vinci, or a red-haired boy is the spitting image of Van Gogh. The VanGoYourself initiative picks up this idea and seeks to recreate the master works of European painters by transferring those images to the contemporary environment. The project offers more than 50 paintings from 10 European collections for people to reinvent as they wish and share the result, either on the VanGoYourself platform or on social networks.
The space is a Europeana Creative initiative that has arisen with the aim of promoting European cultural heritage in a fun way, resorting to creativity to interact with the paintings by bringing them into the present day. The space offers a catalogue of the paintings to choose from, with search categories by eras, styles and difficulty level. If they are portraits, they can also be converted into selfies, or a group of friends might be needed to achieve the scene. Users only have to recreate the painting and upload it to the platform to link it with the original canvas and share it on the Internet.
The idea of VanGoYourself stems from non-profit cultural organisations Culture24 in Great Britain and Plurio.net in Luxembourg, partners in the Europeana Creative network. The tool can be used directly online, although it is also aimed at tourist offices, museums and cities that want to use it to publicise their pictorial heritage.
Europeana is a platform funded by the European Commission which is working to promote open access to European cultural heritage, scanning contents so that they can be reused by creative industries and individual citizens.