Urola has cooperated with Wimm Bill Dann, the largest dairy products company in Russia, to create new packaging for its drinkable yogurt brand.
After a year of working constantly and closely with the customer, Urola has fulfilled the priority goals expected of this project, namely: a 30% weight reduction compared to the previous packaging; improved packaging design to increase load resistance, enabling greater pallet load capacity; neck design improvement, changing from 3 starts to 2 starts, with lighter caps.
The neck change improvement was successfully implemented with an Urola customer in Algeria, from which samples were sent to WBD to support the initiative. After numerous studies and tests, the Urola mould design and manufacturing departments managed to materialise customer requirements into its new packaging.
The packaging improvements achieved have been crucial to increase the value of the brand on the Russian market and to significantly reduce raw material consumption, giving extra savings, for complete customer satisfaction at conclusion of the project.