On 6 May next, BEC! hosts a professional encounter focusing on global trends in the tourism sector. The rise of digital technologies, as well as the emergence of new models, players and consumption habits are some of the issues to be discussed at the seminar, which will also include practical workshops.
The tourism sector is in the middle of a transformation process, with innovative business models, new players bursting into the tourist ecosystem and a much more active role for consumers, who are demanding personalised experiences. In order to explore these changes and the opportunities they offer, the Professional Tourism Conference, which this year is entitled “The trends train” (El tren de las tendencias) is to be held at Bilbao Exhibition Centre on 8 May next.
Throughout the day there will be presentations, debates and workshops to share case studies of new business models and useful tools that can help professionals take advantage of the opportunities of the latest technologies.
The encounter will begin with the keynote address by the Basque Government Deputy Minister for Trade and Tourism, Itziar Epalza, who will also present the Strategic Plan for Basque Tourism 2020. In the first part of the day, the programme includes talks about new tourism business models, the rise of the low cost society and how trends in the exchange economy and wearable technologies are influencing the sector, among other topics.
The programme will continue with round table discussions about innovative experiences such as Trip4real, the We Pop! restaurant pop-up and exchange platforms between individuals, the new creative forms of communication offered by social media and using apps to promote tourist services. Finally, there will be a space for storytelling, Google AdWords, app creation and Google Glass workshops.
“The trends train” seminar, organised by BEC!, Grupo Sergofi and Turiskopio, is supported by the Basque Government through Euskadi Basque Country.