The Mercedes-Benz factory in Vitoria is to manufacture the new model of the Vito van and the new Class V, a luxury people-carrier, for the entire world, including countries such as the USA, Canada and Latin American countries.
The World Chairman of the company, Dieter Zetsche, made the announcement at an event organised on the occasion of the 60th anniversary of the Vitoria factory, an event attended by King Juan Carlos. The event coincided with the culmination of the industrialisation process for manufacturing the new generations of the Class V, to replace the current Viano, and the Vito medium-sized van.
Mercedes has not yet introduced the Class V into the North American market, because it is trying to achieve an advantageous commercial position for this luxury MPV to prevent its price being too high in the U.S. market.
Zetsche explained that these two models will contribute to the goal of leading the market for premium vehicles in all segments, ahead of Audi and BMW, the only brands that the manufacturer considers to be rivals.
To achieve this leadership, Zetsche ruled out the growth of the Daimler group, which owns Mercedes, through acquisitions of other companies, preferring to do this with its own endeavours.